Privacy policy.
Data controller
Paul Federici Consulting SAS, which operates the Pacte Agency brand, 27 rue de Maubeuge, 75009 Paris, France, is the data controller for the personal data described below. Contact: paul@pacteagency.com. See also our legal notice.
Data we collect
When you fill in a form (free audit, free first concept, free preview): your name, your email, your phone number, your website address, the concept or idea you describe if you add one, the language and the form's page. We also record the source of your visit: UTM parameters of the ad or email you clicked, Meta click ID (fbclid) and landing page.
When you browse the site: anonymous traffic statistics (page views, referrer, device type), measured without cookies. If you accept, the Meta pixel also records page views and form submissions.
B2B prospecting: we may contact you by email or on LinkedIn at a business address to present an offer related to your activity. This contact data comes from public sources or business data providers.
Why, and on what legal basis
- Answering your request, calling you back and sending your audit, concept or preview: steps taken at your request before a contract.
- Knowing which ads and emails bring requests, and measuring traffic: our legitimate interest in evaluating our marketing.
- Measuring and optimising our Meta ads, and showing you our ads (Meta pixel): your consent, given through the cookie banner.
- B2B prospecting: our legitimate interest in presenting our services to professionals. Every email lets you opt out of further messages.
Cookies
The site uses only one non-essential cookie: the Meta pixel (Facebook, Instagram), set only if you click “Accept cookies”. Without your consent, no data is sent to Meta. Your choice is stored on your device for up to 13 months and you can change it at any time via the “Cookies” link at the bottom of every page.
Traffic statistics (Umami) work without cookies and do not personally identify visitors. The source of your visit (UTM) is kept for your browsing session only, in your browser, so it can be attached to the form if you send it.
Who receives your data
- Netlify (site hosting and form handling), USA.
- FormSubmit (forwarding requests by email).
- Umami (cookieless traffic statistics).
- Meta Platforms Ireland (Meta pixel, only with your consent).
- Google (Google Fonts, which receives your technical IP address).
- Our sales tools (CRM and email sending) to follow up on your request or our prospecting.
Some of these providers are located outside the European Union, notably in the USA. These transfers rely on the EU–US Data Privacy Framework or on the European Commission's standard contractual clauses. We never sell your data.
How long we keep it
Requests sent through the site and prospecting data are kept for 3 years after our last exchange, then deleted. Client and project data, if you become a client, is kept for the duration of the relationship and then for legal periods (10 years for accounting records). Traffic statistics are anonymous.
Your rights
You can at any time access your data, have it corrected or erased, object to its use (including prospecting), request its restriction or portability, and withdraw your cookie consent. Write to paul@pacteagency.com: we reply within one month.
If you believe your rights are not respected, you can lodge a complaint with the French data protection authority, the CNIL (cnil.fr), or your local authority.